Course Listings

2024 Fall > UGRD > mkt > mkt 310

Data Analysis for Marketing Management

Course #: mkt 310

Description:
Familiarizes students with data analysis techniques for marketing decision making. Emphasis is given to secondary data and secondary data processing. The course makes extensive use of computers and commercial software: word processing and graphics programs, spreadsheets, and statistical analysis packages containing data description, bivariate and multivariate models. It also emphasizes report writing and oral presentation skills.
Pre Requisites:
Pre-req = MKT 301 and MSIS 111 (or approved substitutes), pre-req (or co-req) MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 creditsMGT majors only

Section Class Number Schedule/Time Instructor Location
01 1773 TuTh
11:00 - 12:15 pm
Yu,Shan Wheatley W02-0198
Session: Regular
Class Dates: 09/03/2024 - 12/13/2024
Capacity: 35
Enrolled: 35
Status: Closed
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and MSIS 111 (or approved substitutes), pre-req (or co-req) MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 creditsMGT majors only
Course Attributes: Non-degree exclude from list
02 10418 F
11:00 - 1:45 pm
Reardon,Andrea Lynn University Hall Y01-1320
Session: Regular
Class Dates: 09/03/2024 - 12/13/2024
Capacity: 30
Enrolled: 16
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and MSIS 111 (or approved substitutes), pre-req (or co-req) MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 creditsMGT majors only
Course Attributes: Non-degree exclude from list